THE ROLE OF IMAGES IN THE ONLINE COMMUNICATION PROCESS

The contemporary urban / organizational space displays different images, aiming at convincing the population to act in the sense of the objectives communicated by them. The image, as a product of sociocultural and technological transformations, has shaped in time certain human typologies, shaping the values of the current Romanian society. The modernization of the society is the evolution determined by the development of competitive environments, on the one hand, and, on the other hand by the development of the informational and technological system of reproduction and dissemination of messages. The aim of this paper is to present the concern of some tourism companies, for the development of an attractive visual space, in which the interferences of the visual means and of the written communication methods are used, the emphasis being put on images, everything to develop and maintain visibility and notoriety in the competitive space. The research aims to outline a current and real image of the consequences produced by the different images distributed among the population.