Sports museums as part of the touristic and cultural itineraries: The case of FC Porto and the Dragão stadium

Purpose This paper aims to explain how FC Porto became an important agent on the contribution for the development of tourism in the city of Porto. Design/methodology/approach The paper is based on information drawn from official sources and relevant data from Futebol Clube do Porto. Findings Through the football matches and since the migration of the club’s headquarters to the eastern district of the city, during the mid-1950s, FC Porto proved to be responsible for bringing attention and public to the city of Porto and then to an area where progress was missing. Originality/value The FC Porto Museum has been able to capture strong interest and satisfaction from visitors less connected to the phenomenon of sports, attracted by the theme of a museum of a sports club that speaks the language of the city, the region and the country.