Technology as a Black-box in E-business and its impact on Customer Satisfaction: Major Corporate Sector of Islamabad Areas, Pakistan

E-business is attaining significant importance in the wake of technological advent and increased customer preferences. This paper therefore, endeavors to ascertain the effect of e-business environment whereby web service quality (WSQ) with its components of perceived risk, website contents and service convenience has been analyzed on two dependent variables Behavioral Intention (BI) and Customers Satisfaction. Relations of service convenience (SC) and perceived risk (PR) on behavioral intention have also been analyzed. The relation of these variables has been analyzed through empirical study in the corporate sector of Islamabad areas, Pakistan. Regression analysis of PR, WC and PCS on WSQ reveals that R square of the components of is 92 % with significantly high beta coefficient of variables except website contents. R Square of PR, WA, SN and WSQ on BI remains 50%, however, strength of relations of WSQ and WA remains marginally negative. It is recommended that use of technology in E-business would greatly contribute towards customer satisfaction; therefore, business entities to accord due priority to the technology.