Las virtudes de la humanidad, justicia y moderación y su relación con la conducta sustentable Virtues of humanity, justice and temperance and their relationship with sustainable behavior

Based upon the idea that sustainable (prosocial, proenvironmental) actions are a kind of virtuous behavior, this study explores the relationship between three universal virtues –Humanity, Justice, Temperance - and four instances of sustainable behavior (SB) –altruistic, proecological, frugal and equitable actions - which are considered necessary for achieving the ideals of sustainable development. The responses of four hundred individuals, living in a northwestern Mexican city to the Inventory of Strengths and Virtues (VIA Survey, Peterson & Seligman, 2004), as well as an instrument assessing sustainable behavior, were processed within a structural equation model. This model produced first-order factors for the three analyzed virtues and the four types of sustainable behaviors. In turn, the group of virtues generated a second-order factor (Virtue) and the group of sustainable behaviors produced a secondorder factor (SB) as well. The covariation between the Virtue Resumen