Readability and Usefulness: Do the top 100 MBA Mission Statements say Anything?
2015
Mission statements are an integral part of the strategic planning in higher education. Business Schools face a tough battle for students, faculty, and funds. Business schools have responded to increased competition by adopting clear mission-inspired strategies. The readability of mission statements is important for the positioning, accreditation and branding of programs to potential and existent students and faculty alike.
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