Representasi Konsep Diri Habibie Dalam Film Rudy Habibie

The main problem of this research is how the representation of Habibie's self-concept in the film Rudy Habibie. The purpose of this study was to determine the representation of Habibie's self-concept in the film Rudy Habibie. This research method is Charles Sanders Peirce's semiotic analysis method. This research paradigm uses a construct paradigm with a descriptive qualitative research approach. The subject in this research was Rudy Habibie's film, and the object of his research was the representation of self-concept in Rudy Habibie's film. Data collection in this study uses two stages, namely secondary and primary data. The primary data in this study is the researcher made direct observations by watching the Rudy Habibie film. Secondary data in this study were obtained through literature studies related to journal books, which are related to the problems faced by researchers. Analysis of the data used in this study is the analysis of Charles Sanders Peirce's semiotics using Triangle of Meaning, namely Sign, Object, Interpretant. The conclusion of this research is, in the film Rudy Habibie, researchers found seven scane representing self-concept, namely Open Area, Blind Area, Hidden Area, Uknown Area (Unknown Area). The seven scane contains self-concept that can be emulated or used as a reference to become a better person.