Brace for impact: Uniting our diverse voices through a social impact frame

•Scholars have made a number of contributions to social impact research but lack a framework to situate these contributions within a broader research conversation.•Impact is the endpoint of a casual chain where organizations acquire resources, transform these into activities, and create outputs that impact society.•Studies have focused on inputs, activities, and the institutional environment for prosocial entrepreneurship. There is little understanding of outcomes and societal impacts.•Research on prosocial entrepreneurship welcomes positivist, interpretativist, critical and systemic exploration of entrepreneurial energy, tensions, and change.