Old Web
English
Sign In
Acemap
>
Paper
>
An introduction to social marketing
An introduction to social marketing
2010
Kenneth John Peattie
Susan Peattie
Keywords:
Marketing management
Business-to-government
Digital marketing
Marketing
Business
Marketing mix
Public relations
Marketing research
Marketing science
Relationship marketing
Return on marketing investment
Social marketing
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]