A Method to Support the Identification of Interests in Startup Ecosystems

Startups ecosystem is a creative environment to aim promoting entrepreneurship and the birth of innovative business. In this complex social network, the activities derive from the relationship of interdependence and co-evolution between actors with different purposes, who share resources to achieve common goals. The dynamic of this environment requires understanding the interests and capacities of each participant as a way to identify convergences and possible partnerships that can help in the development of new businesses. This paper presents a method to assist the identification interests and vocations from relationships extracted from interactions in social network tools in startups ecosystems. To verify applicability, an empirical study was conducted from a conversation group by Whatsapp held by managers of technology business incubators from Brazilian federal institutes of education and research.