Impact of leader creativity expectations on employee creativity: assessing the mediating and moderating role of creative self-efficacy

This study analyses the impact of the leader creativity expectations on employee creativity and also investigates whether creative self-efficacy mediates or moderates the positive relationship between leader creativity expectations and employee creativity. A sample of 300 responses is drawn from the employees of the advertising agencies of Karachi (Pakistan) using cross-sectional survey questionnaire administered to them. The responses about employees' creativity are rated by their immediate supervisors. We used variance-based structural equation modelling (SEM) technique with bootstrapping method to test hypotheses. The findings suggest that leader creativity expectations significantly increase employee creativity. In addition, creative self-efficacy does not moderate rather partially mediates the relationship between leader creativity expectations and employee creativity. Managerial implications are also discussed in the context of the advertising agencies of Karachi, Pakistan.