Empirical Study of Algerian Web Users’ Behavior

ICT’s are changing business and marketing, and internet is a major evolution that leads to electronic commerce. In Algeria, e-commerce is perceived as “Myth” for some while it is a “Reality” for others. Being visited more than Facebook in Algeria, Ouedkniss.com this platform of classified ads is an exception of a website that succeeded in the Algerian market. Thus, understanding the determinants of its adoption is essential for Algerian managers to launch successful e-commerce website.