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Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork
Are Consumers Willing to Pay More for Traceability? Evidence from an Auction Experiment of Vietnamese Pork
2019
Thi Phuong Dong Khuu
Yoko Saito
Naoki Tojo
Phuong Duy Nguye
Thi Ngoc Hoa Nguyen
Takashi Matsuishi
Keywords:
Marketing
Vietnamese
Agricultural economics
Economics
Food safety
Traceability
Willingness to pay
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