Rural Culture and Its Value in the Context of Modernization and Full Media

Rural culture and its spreading are significant for maintaining the independence of a nation and a unified culture.Rural culture is of great value in the aspects of enhancing national "soft power",defending "culture safety"and strengthening national identity in our country.The urbanization adds a certain amount of"instrumental rationality"to the life of rural people.To overcome the adverse effects of"instrumental rationality",rural culture is rather essential.Modern media technology is shrouding in rural culture aesthetic space,creating a cultural"media landscape".To effectively protect rural culture in full media era,the communication of this dimension is critical.