Training language models under resource constraints for adversarial advertisement detection

Advertising on e-commerce and social media sites deliver ad impressions at web scale on a daily basis driving value to both shoppers and advertisers. This scale necessitates programmatic ways of detecting unsuitable content in ads to safeguard customer experience and trust. This paper focusses on techniques for training text classification models under resource constraints, built as part of automated solutions for advertising content moderation. We show how weak supervision, curriculum learning and multi-lingual training can be applied effectively to fine-tune BERT and its variants for text classification tasks in conjunction with different data augmentation strategies. Our extensive experiments on multiple languages show that these techniques detect adversarial ad categories with a substantial gain in precision at high recall threshold over the baseline.