PM352 Responding to the unequal burden of cardiovascular disease in Australia: The role of a leading Non Government Organisation (NGO) in tackling health inequities

Introduction: Access to the right information at the right time is a challenge facing health professionals across the globe. HEART Online (www.heartonline.org.au) is a website designed to support the delivery of evidence based care for the prevention and rehabilitation of heart disease. It was developed by the Queensland Government and the National Heart Foundation of Australia and launched May 2013. Objectives: HEART Online’s mission is to be a leading web resource that links best evidence with practical clinical tools promoting delivery of multi-disciplinary care. Methods: HEART Online was developed through a consensus approach. Content Leads wrote content for the following seven areas: i) risk factors and symptoms, ii) medications, iii) psycho-social issues, iv) exercise, v) patient education, vi) behaviour change and, vii) program evaluation. Content Leads were supported by contributions from over 40 clinicians and academics. Content was independently reviewed by six experts, with revisions made based upon their feedback. Ongoing evaluation of the site has consisted of user surveys, google analytics including ‘bounce rates’ (where a person visits only one page) and feedback via the ‘contact us’ page on the site. As the first content to be completed was relevant to exercise professionals, initial user evaluation invited physiotherapists and exercise physiologists to review the site and to complete a survey. Results: Surveys were completed by 31 exercises professionals with mean age 36 yrs and 11yrs post graduate clinical experience. Responses ranged from 3.45 to 4.61 across all questions on the Likert scales (5 being a positive strongly agree). Google analytics report for May to September 2013 identified that there had been 9451 visitors with 65% being unique visitors. Bounce rates were 38% suggesting that the majority of visitors are exploring the content. Conclusion: Initial evaluation suggests that HEART Online is reaching a large audience which is engaged by the content. The content is considered trustworthy, useful to clinical practice, specifically with regards to clarity and accuracy of content. It is proving to be a useful clinical tool in clinical and has the potential to improve standards of practice. Disclosure of Interest: None Declared