"Like an unpolished piece of wood!" Applying design semiotics to the analysis of verbalisations of haptic product experiences

The paper presents an elaborated analysis of people’s explanations of their haptic product experiences, applying a design semiotic approach, i.e. the relation between a sign signifying something (an object), which is interpreted by someone (an interpretant), who is him/herself part of a sign relation. Conclusions are drawn as to the feasibility of using semiotics, and Peirce’s triad, as a framework for further knowledge and understanding of product experiences in general and haptic product experiences in particular.