Assessing and prioritizing components of marketing mix (7P) in developing rural tourism (A case study of Amol and Babol)

The 7p marketing mix model is one of themain concerns oftourismplanningand marketing. This study, through combining the seven components (Place, Price, Product, Promotion, People, Process, Physical Evidence and also Political & social situation) in the form of comprehensive marketing mix (7P) model, tries to a) investigate existingsituation of components of marketing mixgeographyof ruraltourismintwo cities: Amoland Babol and b) prioritize these components for developing the geography ofruraltourism in the studied region. 2-Methodology This study is a descriptive-analytic one which was conducted through survey. The population of the study