Service innovation model within service industry

Service innovation has become a key factor to enterprises' competitiveness. Enterprises must constantly engage in innovation activities to maintain their competitive advantage. This study examines the case of Lungyen Life Service Corporation. The funeral industry of Taiwan is in great need of modernization and new concepts from service innovation. Past studies related to the funeral industry focused on industrial modernization management, business strategy of life service corporations, overview of pre-need funeral contract and funeral contract, the role of modern funeral directors, as well as funeral directors and funeral services. However, few studies examined service innovation in the funeral industry.