PERFORMANS ÖLÇÜMÜNDE DENGELENMİŞ SKOR KART VE ANALİTİK HİYERARŞİ PROSESİ ENTEGRASYONU

Business in order to continue their existence must have a huge competitive advantage. Therefore, companies must constantly improve themselves. Criteria in the competition with each other a lot of companies to come forward. Determine their position in the companies in which the weak and strong aspects of the market has become important to reveal. Used in assessing the performance of companies in this study, balanced scorecard (Balanced Scorecard - BSC) is considered.