Effect of Advertisement Messages on Consumer Perception and Attitude

Brand positioning is a strategic tool kit which involves the selection of the key themes or concepts that organizations will feature when communicating this distinctiveness to the target audience. This is done basically to create brand perception and awareness which will lead to brand trial in order to transform them into brand loyal customer, ultimately contributing to revenue & profit generation. Now a day‘s embedded Advertising has become crucial platform in brand development, brand promotion and brand management. The premise of this paper is to extrapolate the effectiveness of embedded advertising and its role in brand promotion and customer relationship .With embedded promotions we can get real-time results and we can see if our target audiences are taking interest in brands. The purpose of this paper is to advocate and encourage organizations towards brand positioning thereby encompassing growth and sustainability for advertiser towards sustainable development. This is a conceptual study which focuses on both primary and secondary data and this instrument gives an insight and real solution to some of the most difficult problems of incorrect brand positioning ultimately facilitating organizations to achieve not only competitive advantage and business growth but also in transforming ordinary organization into extra ordinary. The author mentioned the limitations of this research paper while finding results. This study envisages a strong positive two-way interactive correlation between embedded advertising and brand promotion. The endeavor is to evaluate how embedded advertising has helped in enhancing the concept of Brand Positioning, for different brands that exist and how it has had an effect on the consumer behavioral patterns to create a positive image. In the process of collecting key finding, the study goes on to explore the contribution of certain allied and related factors of Digital Media as well.