Conceptualization of Trust, Commitment, and Understanding the Relationships Between Trust, Commitment, and Willingness to Try Internet Banking Services

This paper examines trust and commitment, their antecedents and consequences in the context of Internet banking based on data collected from a survey of 500 Singapore undergraduates. Following the establishment of a conceptual model that links trust and commitment to willingness to try Internet banking, the empirical findings show that higher levels of trust and commitment are significantly associated with greater willingness to try Internet banking. The paper also investigates security, ethics, privacy, openness, speed of response, quality of information, regulatory control, technology advancement and reputation as determinants of trust. Security, regulatory control, technology advancement and reputation are found to be significant determinants of trust. This study concludes with a discussion on the implications of the findings for Internet banks.