Solo Female Travelers as a New Trend in Tourism Destinations

Currently, several new trends are emerging in the tourism demand. One of them is an independent travel, which is becoming more and more attractive among women. Women are increasingly emancipated, longing for rest, new discoveries and adventures. The subject of the research is solo female travelers, whose independent traveling represents a new trend in tourism. The paper contains an analysis of the requirements and preferences of women in terms of independent traveling, which is a basis for product creation for this segment. The study of demand represents a starting point for the creation of desired products, which can stimulate an increase in the independent participation of women in tourism in Slovakia. Making the offer of products in Slovakia more attractive can thus reduce the tendency to prefer visiting destinations abroad and help to support the tourism after Coronavirus crisis. The expected benefit of the paper is an increase in awareness of the segment and its requirements and needs when traveling in Slovakia and abroad, which may have a positive impact on participation in domestic and inbound tourism in Slovakia.