HOAX LANGUAGE STYLE IN INDONESIAN SOCIAL MEDIA: (Gaya Bahasa Hoaks di Media Sosial Indonesia)

This study aims to determine the form of hoax language on social media. This study uses a qualitative descriptive method designed to gather information about temporary situations. Sources of data used and presented regarding hoax news are taken from links to the anti-hoax forum www.turnbackhoax.id and www.hoaxbuster.id; virtual discussion forum from the page www.facebook.com/IndoHoaxBuster; www.facebook.com/groups/FAFHH;  as well as some screenshots from the author's personal collection. Data collection techniques in this study used observation, documentation, and related previous research that contained hoax elements. Data analysis in this study used qualitative analysis. The results showed that the tendency of hoax language contained in social media was marked by: a) evocative titles, b) excessive use of punctuation, c) imperative words, and d) non-standard language. These linguistic signs can be used as parameters to detect information that is included in fact or fake news.