Cessna Opens the Lower End of the Market

Cessna's decision to enter the market in 1971 with a small, modestly-performing, low-priced business jet was a very risky one. As we have seen, a number of other companies had tried to market a low-priced business jet, and none had come close to success. The MS-760 Paris was available in the U.S. prior to any other business jet, yet it (and subsequent versions of it) found few customers.