Publicidad digital a través de medios sociales en el sector hotelero de la ciudad de Ibagué

This research intended to diagnose the use of digital advertising, supported by social media, by the marketing managers of different organizations in the hotel sector in Ibague (Colombia). The methodology was mixed, supported in hermeneutic procedures, which includes interpretations by the author. The findings, based on the research, showed that hotels use social media to promote their business; however, they are not trained in the uses of digital platforms.