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A Study on the Social Media Marketing 4 Type Model : Case Study and Marketing Effect Evaluation
A Study on the Social Media Marketing 4 Type Model : Case Study and Marketing Effect Evaluation
2015
Young-Woo Song
Changyu Hwang
Hee Han
Keywords:
Social media
Digital marketing
Influencer marketing
Marketing
Business
Integrated marketing communications
Public relations
Advertising
social media marketing
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