Artificial intelligence in the tourism sphere

The times of travel agents selecting tourist routes in the office seem to be finally passing. The potential of artificial intelligence (AI) technologies in the tourism industry exceeds the capabilities of traditional search engines and real people. Some travel services have already begun to use elements of artificial intelligence, which help to analyze large volumes of data and learn from their own and other people's experience of fulfilling customer orders. Currently, the main goal for travel brands is to "learn" using personalized customer experience. Personalized services that are most suitable for a particular client are a strong competitive advantage. It is AI that helps choose such services, since it allows processing a lot of data and creating a personalized product much faster than traditional search technologies