Contravision: exploring users' reactions to futuristic technology

2010 
How can we best explore the range of users' reactions when developing future technologies that may be controversial, such as personal healthcare systems? Our approach -- ContraVision -- uses futuristic videos, or other narrative forms, that convey either negative or positive aspects of the proposed technology for the same scenarios. We conducted a user study to investigate what range of responses the different versions elicited. Our findings show that the use of two systematically comparable representations of the same technology can elicit a wider spectrum of reactions than a single representation can. We discuss why this is so and the value of obtaining breadth in user feedback for potentially controversial technologies.
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