On the Cultural Construction of China's Balanced Urban and Rural Development

Cultural construction is not only an embodiment of a balanced urban and rural development,but also an intrinsic requirement for the promotion of the harmonious development between urban and rural areas.The cultural construction,in the process of balancing urban and rural development,is facing predicaments with multicultural conflicts,the decline of traditional cultures and the rises of individualism,consumerism,Western values and mass culture,which have undermined the function of traditional cultures to maintain social orders.Against the background of multicultural conflicts,cultural construction is facing such problems as imbalanced cultural development between urban and rural areas,widening gaps between the demand and supply of public cultural services in rural areas as well as clashes between urbanization and the original cultures.To establish a new cultural pattern in the process of balancing the urban and rural development,a strategic stance of the government must be taken and a planning demonstration for the cultural construction must be conducted to form a collaborative demand-and-supply mechanism guided by the government;a scientific and reasonable cultural management structure must be set up;the government's function must be clarified;the protection of the farming people' cultural rights must be strenghthened;the financial investment in public culture must be increased.