Adapting Market Uncertainty in Digital Innovation Based on Adaptive Capability Configurations

Digital innovation is crucial for companies surviving and growing in a digital world. The process of adaption is inevitable to deal with uncertainty in digital innovation and management issues. In this paper, adaption is divided into adjustment and abandonment, and the relationship between adaption and multi-dimensional adaptive capability is investigated. We conducted a fuzzy set qualitative comparative analysis using data from 19 digital innovation projects of listed companies in China and identified four configurations: average adjustment, agile adjustment, adrift abandonment, and anticipative abandonment. The results contribute to the research of adaption and its capability-based theory for digital innovation.