Emotional Design Evaluation Index and Appraisal a Study on Design Practice.

When the most important requirement of product design is no longer quality or function, but user’s physiological feelings, understanding consumer/user’s emotional reactions and needs will make it easier to successfully develop a product. For design and development team of a new product, it is a common desire of its designers, marketers and decision makers to build an appraisal modal which help them evaluate the emotion and sensibility value conveyed in a product, so as to provide a basis to improve product design and decision-making quality. For enterprises that want to increase the successful rate of product design, achieve the anticipated benefits once the product is introduced to the market while reduce the risk of failure, establishing a set of evaluation indicators that can be followed to improve design has become an urgent issue.