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Private Club GMs’/COOs’ Perceptions in Adopting Social Media: Applying the Technology Acceptance Model
Private Club GMs’/COOs’ Perceptions in Adopting Social Media: Applying the Technology Acceptance Model
2016
Miran
Kim
Lu
Zhang
Jung
Hee
Yu
Jason
Koenigsfeld
Ronald
Cichy
Keywords:
Perception
Marketing
Social media
Private club
Technology acceptance model
Business
Psychology
Correction
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