Position conversion program and an information processing apparatus

To provide a location conversion program and an information processing apparatus into a position in the different virtual structure of the layout position of the person in the actual structure. An information processing apparatus 1 includes a real shop layout information 112 that defines the placement of the object in the real store 2, a storage for storing the virtual store layout information 111 that defines the placement of the object in the store on the virtual and parts 11, a person position acquiring means 105 for acquiring a position of a person in the real store 2, the actual store layout information 112 based on the virtual store layout information 111, the position of a person in real shop 2, on the virtual and a person position converting means 105 for converting the position of a person in the store. .FIELD 1