The Role Of Trust In Short Food Supply Chains

The purpose of this study is to examine the role of trust in Short Food Supply Chains (SFSC) through national and international literary analysis. As local products are usually available at higher prices due to the small volume of production, local producers need to convince consumers in other ways. In addition, it is extremely important to retain the acquired consumer base, as small producers often intervene for survival. First, we write about trust as a general idea, then the concept of SFSC will be briefly defined, to create points of contact between the two topics. Next, we discuss the extent of trust through the presentation of various research findings. In general, the level of trust in Hungary lags behind the European average, which requires active communication on the part of small producers. At the same time, consumers’ trust also means positive feedback for producers, strengthening them. Finally, our study summarizes the areas of trust in SFSCs, and in our conclusions we deal with its effects of rural development.