What's My Game Character Worth - The Value Components of MMOG Characters

How does one’s game character gain value in online multiplayer game? What are the elements that contribute to the overall virtual identity of a player? Throughout the history of Massively Multiplayer Online Games (MMOGs) game characters have remained central figures for all types of in-game interaction and value perception. Recently, MMOGs have evolved to a stage where at least parts of one’s identity are for sale. In this paper, we apply a motivational framework to analyse the specific value structures of one’s virtual identity. As a result, we indicate how achievement, social and immersive aspects of one’s game character form the personal value that player bestows on the game character. Furthermore, we conclude how these aspects offer possibilities for new business implications on the future MMOGs. Author Keywords Game character, Virtual identity, Value perception