Disruptive innovation and national cultures: Enhancing effects of regulations in emerging markets

Abstract Research on the effects of national cultures and their interactions with the regulatory institutional environment on disruptive innovation in emerging economies context remains scarce. Thus, to answer this gap, we draw from the sociological framework of Institutional Anomie Theory and hypothesized that disruptive innovation is a form of positive deviance to anomic conditions in societies. Using multilevel analysis, the results showed support for moderating effects of the regulatory institutional context, i.e., rule of law and regulatory quality on the cultural drivers and disruptive innovation relationships. Finally, we discuss the results, the study's contributions and conclude with limitations and future research.