Политическая реклама на президентских выборах-2012 как инструмент политической социализации Тамбовского студенчества

The paper is dedicated to the detailed consideration of the visual political advertisement of the presidential election campaign-2012. It is presented the content-analysis of pre-election commercials of each candidate. According to the author’s research there were revealed some features of perception of politicians by Tambov students through the prism of political advertisement. There were also designated distinctive features of advertising political campaign-2012.