Analysis of Employer Value Proposition Competitiveness in Online Recruitment

With the growth of demand from Chinese companies and Internet development, online recruitment has become an important recruitment channel. The employer value proposition (EVP) will directly affect job seekers' job-hunting intentions in online recruitment. However, there is little research on EVP competitiveness in existing online recruitment research. Firstly, this paper selects specific EVP competitiveness evaluation elements. Then the analytic hierarchy process is combined to build the hierarchical model. Finally, crawl the EVP recruitment information reflected in the LiePin website, and analyze the EVP competitiveness. The research shows that this paper's hierarchical model has a particular utility and can be used to analyze EVP competitiveness in online recruitment.