Embodiment National Characters in Packaging Design of the Globalization Era

The embodiment of national characters in packaging design was analyzed from three aspects of the unilateral expression of traditional culture,the difference of influence of Chinese and western culture on the design language and design expression,and the guidance function of the best of local culture in today's design.It was found that under the influence of western style,there is only one way to incarnate the national characters in product design and embody the spirit of national culture,which is to respect to ourselves cultural tradition,the independent spirit of introspection,and the self-confidence to national culture.