THE INFLUENCE OF INFORMATION SYSTEM SUCCESS FACTORS TOWARDS USER SATISFACTION IN PUBLIC IRAQI BANKING

This study aims to explore the impact of information system (IS) and its succes factorson satisfaction within users of the Iraqi banks. In recent years, IS has been linkeddirectly with user satisfaction and many studies have highlighted that in their findings.This information is important due to their aid in easier IS steps and to examine theiraction within the population. Due to the advancement in information technology (IT)and the marketing it made it very competitor for bank to accommodate all of them andto manage the IS accordingly. In Iraq, the number of bank users is growing rapidly,therefore there was an urgent need to develop a modern, yet a friendly user IS system.The key aim of this research is to 1) analyze the essential aliments that lead to theeffectiveness of the information system; 2) find the key points for best IS experienceby bank users in Iraq; and 3) explore related IS variables affecting customer satisfaction, such as system efficiency and information quality. The study applied aquantitative flow to obtain the data and to analyze them, about 100 participants fromIraqi banks were collected to participant in the questionnaire concerning their bankusage experience along with the advantages and disadvantages. Three main alimentswere positively correlated to user satisfaction, so to reach a high user satisfaction ofinformation system within the Iraqi banks all aliments must be fulfilled. It is alsorecommended important to do an intensive research in the other departments in Iraqibanks.