Attitudes Towards Genetically Modified Food with a Specific Consumer Benefit in Food Allergic Consumers and Non‐food Allergic Consumers

The aim of the reported study was to investigate attitudes towards genetically modified food with a specific consumer benefit. Fifty food allergic and one hundred non‐allergic consumers took part in a telephone interview study in each of Austria, Spain and the Netherlands. Participants were first asked about their purchase intentions for an unspecified genetically modified food. Next, participants were asked about their purchase intentions for a genetically modified food with a specific consumer benefit. Food allergic consumers were asked about ‘low‐allergen food’ produced using genetic modification and non‐allergic consumers were asked about ‘food that benefits your health’ produced using genetic modification. It was found that intention to purchase genetically modified food with these specific benefits was higher than intention to purchase an unspecified genetically modified food.