The Effectiveness of 1Malaysia People's Aid Program to the B40 Group in the Rising Cost of Living: An Exploratory Case Study in Rural District of Kedah

Based on the consumer price index (CPI) issued by the Department of Statistics, prices of goods and services have generally increased by 29 percent in general over a period of 10 years, between 2005 and 2015. BR1M or 1Malaysia People’s Aid program is devised by the Malaysian Government as the effort to ease the burden of lower income group in Malaysia. The program is devised to help the lower income group cushion the high cost of living in Malaysia. Hence this research study the implementation of BR1M by conducting an exploratory case study in a rural district in Kedah to gain input on the level of satisfaction and the self-sufficiency of the of BR1M recipient. Findings show that BR1M needs continuous improvement and revisiting the plan.