B2B EXCHANGES ANYONE?: NEW PATHS TO SUCCESS

SUBTITLE: DESPITE A ROCK START, B2B EXCHANGES ARE HERE TO STAY. THEIR BUSINESS CASE -- THE ABILITY TO LEVERAGE AND STREAMLINE THOSE PROCESSES THAT MAKE UP THE SUPPLY CHAIN -- IS FAR TOO COMPELLING TO IGNORE. BUT THE OLD EXCHANGE APPROACHES WILL NO LONGER SUFFICE. THERE ARE NEW ROUTES TO SUCCESS. AND THEY ALL LEAD TO ENHANCED VALUE FOR THE EXCHANGE PARTICIPANTS.