코로나19로 인한 여성들의 외모관심도 및 화장품 구매 행동에 관한 연구

Much of our life has changed due to the social disaster called Coronavirus Infectious Disease-19 (COVID-19). The cultural and tourism industries have been greatly dampened by social distancing policies implemented to prevent the spread of coronavirus, and the cosmetics industry has been unable to avoid them. If there is a big social change, people"s behavior and mentality will change, and this change will affect the consumption of cosmetics. For this research’s data collection, questionnaires were distributed to adult women from February 23, 2021 to March 4, 2021. A total of 519 copies of the collected data were then analyzed using the Statistical Package for the Social Science (SPSS) WIN 25.0 program. The frequency and percentage were obtained by analytical techniques to examine the general characteristics of the subjects. In addition, to learn about the latest women’s interest on appearance, makeup status, and distribution of cosmetics before and after coronavirus, the one-way analysis of variance (ANOVA) and x2 (Chi-square) verification, and frequency analysis were conducted. As this study shows, adult women"s interest in skin care products has increased significantly since the coronavirus outbreak, and they have become less concerned about color makeup. Also, you can see that women usually buy cosmetics using the internet. Therefore, this study is meaningful in perceiving the impact of social disasters such as coronavirus on women"s makeup and cosmetics purchasing behavior, and while women"s makeup behavior has been greatly dampened by the coronavirus, it provides positive indicators for realistic product creation against the coronavirus.