PENGGUNAAN MEDIA INTERNAL PT INDONESIA POWER UNTUK MENDAPATKAN PESAN KERLAMATAN DAN KESEHATAN KERJA (K3) OLEH KARYAWAN

JUAN FAJAR CAHYA. 6662111626. Use of PT Indonesia Power Suralaya internal media to obtain work safety and healt (k3) message by emoloyees. Communication Studies Program University of Sultan Ageng Tirtayasa. 2017. This study aims to determine the extent to which the Use of PT Indonesia Power Suralaya internal media to obtain work safety and healt (k3) message by emoloyees So there is no Work Accident. This research was conducted at PT. Indonesia Power Suralaya with Population is all employees of PT. Indonesia Power Suralaya numbered 722 people and the sample amounted to 78 people. This research started from July 2017 until October 2017. The research method used is quantitative method with survey approach, with research instrument that is questionnaire, compiled by researcher and has been tested to measure the validity and reliability of instrument. Measurement of instrument validity using product moment correlation and pearson, while reliability test using spearman brown formula. Analysis of research data used is descriptive analysis percentage of Likert scale. All data processing is done with the help of SPSS for Windows program. The results of this study can be concluded that in terms of dimensions of Audience Coverage (Audience Coverage) with a score of 100% can be concluded that PT. Indonesia Power Suralaya 100% succeeded in reaching all employees of the company according to the target and target desired by the company in delivering corporate message through Company Internal Media about worker safety and health to fulfill their information requirement. In terms of response of the reader (Audience Response) which amounted to 81.79% can be concluded that the responses of respondents to the company's internal media is very effective. In terms of knowledge of the media (Communication Impact) which amounted to 81.44% can be concluded that the knowledge of respondents to internal media companies about the delivery of messages Safety and Work Accidents (K3) is very effective. In terms of the Influence of Media (Process of Influence) which amounted to 78.85% can be concluded that the effect of the program implementation of publishing the company's internal media to the information needs of respondents is good. Keywords : Effectiveness, Internal Media, Message Submission