Research on Automobile Marketing Customer Acquisition Technology Based on Data Mining Algorithm

With the continuous maturity of the automobile market and the increasing degree of competition, how to increasecustomer satisfaction and allocate marketing resources reasonably and effectively has become a problem thatevery automobile enterprise needs to face. After years of operation, automobile sales enterprises have saved alarge amount of historical data in the operational database. The necessary analysis of these data can reflectcertain laws in the process of automobile sales. The continuous development of Internet, computer andcommunication technology in the new era has fundamentally changed the traditional world economic structure. Byusing data mining, we can find potentially useful information and knowledge from a large number of actualbusiness data, and apply these knowledge to the business decision-making process. In this paper, data miningtechnology is applied to the field of automobile sales, and a large number of business data in the field of sales areprocessed, from which the key data for assisting automobile sales decision-making are extracted, thus providinghelp for scientific automobile marketing customer acquisition.