자동차 외판 강성의 고객 감성 영향 분석

This study attempted to identify the effect of the panel stiffness on the customers’ affect, which was not addressed in the research field of affective engineering. For this, this study derived four affects related to the panel stiffness from literature and pre-experiment : hardness, deform consistency, thickness and satisfaction and prepared a questionnaire to evaluate the affects of the panel. In the experiment, 54 adults in the age of 20~50 participated and evaluated the affects of hood, front and rear door for nine full size and luxury sedans by pressing the panels with their hands. As results, participants’ affect for the panels were significantly different depending on the force-deflection curves of them, and the subjects’ satisfaction of the panels increased as the slope of the curve (stiffness) increases. In addition, it was found that the subjects evaluated the panel with the pressing force up to 14kgf. The findings of the study can be used to increase and control the affective quality of exterior panels on passenger cars.