Did Morrison's get it right? The most expensive partnership is the one that fails to deliver

Purpose – Examines how various collaborative partnerships have broken down.Design/methodology/approach – Studies the particular alliance between Morrison's and Safeway.Findings – Companies need to establish the right team ‐ get the right high caliber people, with collaborative skills and reward the behavior that will allow the partnership to flourish.Originality/value – Offers advice on how to achieve successful partnerships in business.