STRATEGI PROGRAM TVRI JAWATENGAH DALAM MENINGKATKAN KUALITAS MELALUI KONTEN BUDAYA PADA TEPOTULODHO

The background of this research is based on today problems of TVRI station both integral and influence quality programs.The aim of the research is to know whatTVRI strategies to upgrade the quality which has locality content function in the Tepo Tulodho programs.This research use qualitative descriptive method to dig up the empirical phenomenon in TVRI, Central Java.In addition,there are three sources: informant,document,and book.To complete the data, this research uses observation, interview, and documentation.The research results showed thatTVRI used dynamic pattern in strategy program. Program production was more dominate than acquisition. Supervision and program evaluation applied by Evaluation Meeting Press. Strategy of locality culture in the TepoTulodho program described Javanese culture and one of the supporting of pictured strategy. Keywords: Program strategy, local culture, picturisation, and rtistic design.