스키리조트의 스프링캠프 선택속성이 방문자의 고객만족 및 재방문에 미치는 영향

This study aimed to analyze the causal relation, in which the program operated by a ski resort has an influence on resort management by analyzing the influence of the spring camp selection attribute on visitors’ customer satisfaction & revisit targeting the visitors who are participating in a spring camp managed by a ski resort. This study thinks that there is the necessity of having to inquire into an ultimate development plan required for a domestic ski resort management through this analysis process. As for data processing for achieving the purpose set by this study, this study conducted frequency analysis, exploratory factor analysis, reliability and correlation through SPSS 20.0 program, and also conducted multi-regression analysis for hypothesis testing; the deduced results are as follows: First, this study confirmed that personal social service, accessibility, cost, additional facilities, and main facilities were established as the factors having a positive influence relation on customer satisfaction. Second, this study confirmed that personal social service, accessibility, additional facilities and main facilities were established as the factor having a positive influence relation on revisit.